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Dorval Founder Jack Cappel Passes

It is with a heavy heart that we must inform you of the passing of our dear friend and founder, Jack Cappel on July 15, 2018 at the age of 100.

Jack was born in Montreal, Canada to Bessie (nee Lieberman) and Benjamin Cappel. He served in the Canadian Army from 1939 to 1946. He emigrated from Canada to New York in 1949, and began his career in the confectionery industry in 1949 with Edward Sharp & Sons where he eventually became Vice President.  He also served as Vice President at Adolph Goldmark & Sons, and went on to found Dorval Trading Co., Ltd. in 1966 with his wife, Florence, where he acted as Chairman until the time of his passing. His strong leadership and lively persona helped Dorval become a significant presence in the confectionery and specialty industries for over 50 years. His many accolades include selection as National Candy Wholesalers Association Diplomat, and induction into the National Confectioner’s Association Candy Hall of Fame and Specialty Food Association’s Hall of Fame.

He was predeceased by his beloved wife, Florence, his three brothers, Harry, Morris, and Julius, and their wives. He is survived by 3 children, Beverly, Roberta and her husband Kal Rothman, and Jonathan, and 3 grandchildren, Sam, Ben and Olivia.

He will be deeply missed by all and Dorval will continue to honor his memory and wonderful legacy.

Anyone wishing to make a charitable contribution in Jack’s name may do so to the United States Holocaust Memorial Museum (https://give.ushmm.org/donate) or charity of choice.

Thank you all for your kindness and friendship.

The Dorval Family

 

Posted by jstone in Press Releases

DORVAL TRADING CO., LTD. proudly introduces their NEW and IMPROVED TOP POPS® CHEWY TAFFY CANDY POPS!

Dorval’s TOP POPS® CHEWY TAFFY CANDY POPS have been reformulated with enhanced flavors and a softer texture. Each pop now has a UPC on the stick for individual piece sale. “With the growth of the line over the past many years, it was time to refresh the Top Pops® brand and expand the already vast appeal the pops have in the market”, says Roberta Cappel, President. The pops are still packed in 48ct displays, but the new boxes are slightly larger for better visibility on the shelf. Each box also contains 12 slotted pop holders for creative merchandising.  Graphics are updated with bold new packaging.

TOP POPS® are available in 5 of the same flavor varieties as before- Blazpberry® (Red & Blue Raspberry), Strawberry, Watermelon, Strawberry/Lemon and Assorted which contains all four flavors in one box. Pina Colada and Peach are not currently included in the assortment at this time but new flavors will be coming in the future. The NEW TOP POPS® are also GMO-free.

The TOP POPS® are packed in 24x48ct cartons and have brand new item numbers and UPC’s. They are available for shipment now!

About Dorval Trading Co., Ltd.

Dorval Trading Co., Ltd., is an importer of an extensive range of high-quality confectionery products from major manufacturers around the world. Dorval has grown into a significant presence in the confectionery and specialty distribution arena.  Dorval celebrated their 50th anniversary in business in 2016.

For more information, contact Dorval Trading Co., Ltd. at (800) 367-8252 or at info@dorvaltrading.com, or visit our website at www.dorvaltrading.com.

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DORVAL TRADING CO., LTD. announces its latest SOUR POWER® item – 1.75oz BELT PACKAGES!

SOUR POWER® BELT PACKAGES are the latest addition to the widely recognized brand. The new BELT PACKAGES were created to appeal to a broader consumer audience. “We intend to leverage the success of our Straw Package line which is a big win amongst our consumers”, President Roberta Cappel states. “SOUR POWER® has a significant presence in the market, and adding another format of the popular belts is a natural extension of the growing portfolio.”

The SOUR POWER® BELTS PACKAGES will be available in three flavor varieties: Sour Power Quattro®, a 4 color/4 flavor belt, Strawberry, and the newest flavor combination to join the line- Blazpberry® which is a Red & Blue Raspberry 2-color belt.

The BELT PACKAGES graphics are in a horizontal format and packed in shelf ready displays, and in 12x24ct cartons. The new format of the BELT PACKAGES will allow for in-line or peg merchandising. The bright and vivid colors and visual impact the BELT PACKAGES will be sure to create excitement with all fans of the SOUR POWER® brand. 96ct shippers will also be available to support display programs.

Dorval was instrumental in launching the sour craze in the United States in 1985 with SOUR POWER®, and celebrated the brand’s 30th anniversary in 2015. SOUR POWER® BELT PACKAGES join the rest of the Straws and Belts in wrapped, unwrapped or bulk format in a variety of package types and flavors as well as SOUR POWER® SOUR POPPING CANDY introduced in 2016.

About Dorval Trading Co., Ltd.

Dorval Trading Co., Ltd., is an importer of an extensive range of high-quality confectionery products from major manufacturers around the world. Dorval has grown into a significant presence in the confectionery and specialty distribution arena.  In addition to the Sour Power® 30th brand anniversary in 2015, Dorval celebrated their 50th anniversary in business in 2016.

For more information, contact Dorval Trading Co., Ltd. at (800) 367-8252 or at info@dorvaltrading.com, or visit our website at www.dorvaltrading.com.

Posted by jstone in Press Releases

Dorval Trading Co., Ltd. announces its latest SOUR POWER® flavor in the Bulk Belts category – MANGO!

Take your taste buds to a tropical paradise with the juicy, exotic flavor of SOUR POWER® MANGO BELTS.  Imagine eating a fresh, ripe mango while sitting under the palm trees on a sunny day!

MANGO joins the other existing flavors in our ever-growing line of Bulk Belts including Sour Power Quattro®, Lemon, Wild Cherry, Cotton Candy, Pink Lemonade, Strawberry/Apple, Berry/Blue, Strawberry/Banana, Raspberry/Cherry, Strawberry, Green Apple and Watermelon.

The MANGO Bulk Belts are packed in 3×6.6 lb. units. This new product is ready to ship now!

Dorval has continued to develop products that feature the legendary sour taste that kids and adults love.  SOUR POWER® is now available in Straws and Belts all in wrapped, unwrapped or in bulk format in a variety of package types and flavors along with the newest addition of Sour Power® Sour Popping Candy.

About Dorval Trading Co., Ltd.

Dorval Trading Co., Ltd., is an importer of an extensive range of high-quality confectionery products from major manufacturers around the world. Dorval has grown into a significant presence in the confectionery and specialty distribution arena.  In addition to the Sour Power® 30th brand anniversary in 2015, Dorval celebrated their 50th anniversary in business last year.

For more information, contact Dorval Trading Co., Ltd. at (800) 367-8252 or at info@dorvaltrading.com, or visit our website at www.dorvaltrading.com.

Posted by jstone in Press Releases

Dorval Trading Co., Ltd. announces its latest SOUR POWER® flavor in the 150ct Belts in Tubs category – WILD CHERRY!

June 2016, Nanuet, NYDorval Trading Co., Ltd. announces its latest SOUR POWER® flavor in the 150ct Belts in Tubs category – WILD CHERRY!

A popular flavor already offered in Bulk and in 24ct Straw Packages, WILD CHERRY is now available in 150 count Belts in Tubs. Welcome your taste buds to another “wild” addition to our tub category.

WILD CHERRY joins our other exciting flavors of Strawberry, Green Apple, Berry/Blue, Watermelon and 4-color Sour Power Quattro® belts. These belts are packed 150 unwrapped belts per tub and 12 tubs per case! This new product is ready to ship now!

Dorval has continued to develop products that feature the legendary sour taste that kids and adults love.  SOUR POWER® is now available in Straws and Belts all in wrapped, unwrapped or in bulk format in a variety of package types and flavors.

About Dorval Trading Co., Ltd.

Dorval Trading Co., Ltd., is an importer of an extensive range of high-quality confectionery products from major manufacturers around the world. Dorval has grown into a significant presence in the confectionery and specialty distribution arena.  In addition to the Sour Power® 30th brand anniversary in 2015, Dorval celebrates their 50th anniversary in business this year.

For more information, contact Dorval Trading Co., Ltd. at (800) 367-8252 or at info@dorvaltrading.com, or visit our website at www.dorvaltrading.com.

Posted by jstone in Press Releases

Dorval Trading Co., Ltd. announces its latest SOUR POWER® flavor in the Bulk Belts category – LEMON!

June 2016, Nanuet, NYDorval Trading Co., Ltd. announces its latest SOUR POWER® flavor in the Bulk Belts category – LEMON!

When life hands you lemons-you make SOUR POWER® LEMON BELTS! That’s what Dorval did with their newest addition to their SOUR POWER® line. The belts are bright yellow, just like a ripe and juicy lemon and the zesty lemon taste will make your mouth water for more!

LEMON joins the other existing flavors in our ever-growing line of Bulk Belts including Sour Power Quattro®, Wild Cherry, Cotton Candy, Pink Lemonade, Strawberry/Apple, Berry/Blue, Strawberry/Banana, Raspberry/Cherry, Strawberry, Green Apple and Watermelon.

The LEMON Bulk Belts are packed in 3×6.6 lb. units. This new product is ready to ship now!

Dorval has continued to develop products that feature the legendary sour taste that kids and adults love. SOUR POWER® is now available in Straws and Belts all in wrapped, unwrapped or in bulk format in a variety of package types and flavors.

About Dorval Trading Co., Ltd.
Dorval Trading Co., Ltd., is an importer of an extensive range of high-quality confectionery products from major manufacturers around the world. Dorval has grown into a significant presence in the confectionery and specialty distribution arena. In addition to the Sour Power® 30th brand anniversary in 2015, Dorval celebrates their 50th anniversary in business this year.

For more information, contact Dorval Trading Co., Ltd. at (800) 367-8252 or at info@dorvaltrading.com, or visit our website at www.dorvaltrading.com.

Posted by jstone in Press Releases

DORVAL TRADING CELEBRATES ITS 50TH ANNIVERSARY!

January 2016, Nanuet, NYDORVAL TRADING CO., LTD. is proud to announce that this year, the company is celebrating its 50th year in business.  President Roberta Cappel says she has a tremendous sense of pride and accomplishment in reaching such a milestone. Roberta’s parents, Jack and Florence Cappel, founded the company in 1966. “My parents started out with a vision that was based on a strong commitment to bring quality products to consumers. We’ve maintained this commitment throughout our 50-year history. It is that vision as well as our integrity with respect to our customers, sales associates, and our manufacturer partners which has allowed us to not only endure, but also continue to grow as an organization.”

While the importing business can be challenging and competitive, Cappel stresses that they are very selective when it comes to choosing with whom they do business. “It never made sense to us to just partner with any manufacturer looking to get their foot in the door in the U.S. marketplace. We only establish relationships with those companies which we believe are reputable and offer only the highest quality products. We’re very proud of the relationships that we’ve formed and we look forward to many more productive and profitable years to come.”

DORVAL has its own line of products under the Sour Powerâ brand, which celebrated its 30th anniversary in 2015, as well as their specialty brand Dorval Premium Collection® Chocolates and Cocoa, plus Top Pops® and Choice Confections®. Other brands represented under the DORVAL umbrella include Rademaker® Hopjes, Rendez Vous®, and King®.

About Dorval Trading Co., Ltd.

Since 1966, the DORVAL name has been synonymous with quality confections. For 50 years, DORVAL has been an importer of an extensive range of high-quality confectionery products from major manufacturers around the world. DORVAL has grown into a significant presence in the confectionery and specialty distribution arena.

For more information, contact DORVAL TRADING CO., LTD. at (800) 367-8252 or at info@dorvaltrading.com, or visit our website at www.dorvaltrading.com

Posted by jstone in Press Releases

DORVAL TRADING CO., LTD. announces its latest SOUR POWER® item – SOUR POWER® SOUR POPPING CANDY!

February 2016, Nanuet, NY–  DORVAL TRADING CO., LTD. announces its latest SOUR POWER® item – SOUR POWER® SOUR POPPING CANDY!

SOUR POWER® SOUR POPPING CANDY is the newest innovation from the minds at SOUR POWER®. The unique concept of combining their mouth-watering flavors with a popping candy didn’t just stop there. SOUR POWER® went ahead and created a blended pouch of SOUR popping candy, producing a combination of flavors such as Green Apple + Strawberry, Strawberry + Blue Raspberry and Sour Power Quattro®, a 4 color/4 flavor blended pouch.

Each 0.33oz (9.5g) pouch contains a unique combination of flavors, not individual ones. “We wanted to create an item that stood apart from similar items in the market,” states Roberta Cappel, President. “The fact that we combined our most popular flavors in single packs, and made it sour really puts SOUR POWER® SOUR POPPING CANDY on the map as a major player in the popping candy category.”

The pack designs are consistent with the bright and vivid colors consumers have come to know and expect in SOUR POWER®. They are packed in 12x18ct cartons, and make a great display for any shelf or counter. The new SOUR POWER® POPPING CANDY is available now.

Dorval was instrumental in launching the sour craze in the United States in 1985 with SOUR POWER®, and celebrated its 30th brand anniversary in 2015. SOUR POWER® SOUR POPPING CANDY joins the rest of the Straws and Belts in wrapped, unwrapped or bulk format in a variety of package types and flavors.

About Dorval Trading Co., Ltd.

Dorval Trading Co., Ltd., is an importer of an extensive range of high-quality confectionery products from major manufacturers around the world. Dorval has grown into a significant presence in the confectionery and specialty distribution arena.  In addition to the Sour Power® 30th brand anniversary in 2015, Dorval celebrates their 50th anniversary in business this year.

For more information, contact Dorval Trading Co., Ltd. at (800) 367-8252 or at info@dorvaltrading.com, or visit our website at www.dorvaltrading.com.

Posted by jstone in Press Releases

Dorval Trading Co., Ltd. announces its latest SOUR POWER® item – 4oz Peg Bags!

SOUR POWER® introduces the newest addition to its vast line with 4oz bags. The colors and flavors are based on their widely popular SOUR POWER QUATTRO®, a 4 color/ 4 flavor peelable sour belt. The Peg Bags are available in three varieties-

  • SOUR POWER® MINI SORTZ™ – Mini candy straws in 4 flavors-Strawberry, Green Apple, Blue Raspberry and Tutti Frutti
  • SOUR POWER® QUATTRO SNAX™- 4 color/ 4 flavor mini candy belts in the same flavor format as their best-selling SOUR POWER QUATTRO® belts – Strawberry, Green Apple, Blue Raspberry and Tutti Frutti (all flavors in each piece)
  • SOUR POWER® ASSORTED WIDE BELTS- a newer concept in belts from SOUR POWER®. Each bag contains wider belts than their standard size, and contains the same 4 flavors – Strawberry, Green Apple, Blue Raspberry and Tutti Frutti

“The popularity of the SOUR POWER QUATTRO® concept has been extremely successful in the market during the 30 years of SOUR POWER®. It seemed only fitting to create an item featuring top selling flavors and colors all in one bag”, says Roberta Cappel, President.

Each bag has its own unique theme, but is consistent with the bright and vivid colors consumers have come to know and expect in SOUR POWER®. They are packed in 12ct cartons, easy to be added to any peg section. The new 4oz Peg Bags are available now.

Dorval was instrumental in launching the sour craze in the United States in 1985 with SOUR POWER®, and is currently celebrating its 30th brand anniversary. SOUR POWER® is now available in Straws and Belts in wrapped, unwrapped or bulk format in a variety of package types and flavors.

About Dorval Trading Co., Ltd.

Dorval Trading Co., Ltd., is an importer of an extensive range of high-quality confectionery products from major manufacturers around the world. Dorval has grown into a significant presence in the confectionery and specialty distribution arena.  In addition to the Sour Power® 30th brand anniversary, Dorval is preparing for their 50th anniversary in business in 2016.

For more information, contact Dorval Trading Co., Ltd. at (800) 367-8252 or at info@dorvaltrading.com, or visit our website at www.dorvaltrading.com.

Posted by jstone in Press Releases

Sour Power® has pucker power for 30 years!

January 2015, Nanuet, NY– Sour Power® has been The Original since 1985! The sour candy category was brand new when Dorval Trading Co., Ltd. introduced their first Sour Power® item, their unwrapped sour sanded straws in tubs.  It was at the 1985 ISM show in Germany that they first found the extruded licorice-type sanded straws. President Roberta Cappel says “There weren’t any sour products on the market at the time. We decided to be the first.”

And what a successful risk that was! At first, like with many new concepts, it took persistence plus sales & marketing ingenuity to help the item take off. But within a year of their first shipment, Sour Power® Straws exploded on the market. Soon after, Dorval began to build on the success of their initial offering by adding new flavors and formats regularly. The goal was to keep in touch with tastes and formats that appealed to all ages and to stay with the ever-changing trends that exist in the confectionery universe.

During Dorval’s almost 50 year history, they have maintained their vision of offering only very high-quality products and have certainly been most careful to do that during the 30 years of Sour Power®. “We tend to be perfectionists,” says Cappel, “only bringing products to market once we are confident the flavor profile is superb.”

From the very beginning with Sour Power® Straws in tubs, Dorval eventually extended the line to include Belts in Tubs, Belts in Bulk, Straws in Packages and Individually Wrapped Belts. And now, to coincide with the 30 year anniversary, Dorval has revamped the packaging on their original core flavors of Strawberry, Green Apple, Blue Raspberry and Watermelon Straw Packages. The new layout, graphics and overall appeal of the packaging modernizes the history of the brand, and makes the entire range of Straw Packages a cohesive, eye-catching family.

Also in 2014, Dorval re-launched their Sortz® Assorted Straw Packages which was reformulated for broader consumer appeal and is now the same 4-color, 4-flavor combination of the very popular Sour Power Quattro® Belts, with brighter colors.

Today, the Sour Power® range of flavors includes Strawberry, Green Apple, Blue Raspberry, Watermelon, Berry/Blue, Strawberry/Banana, Strawberry/Green Apple, Raspberry/Cherry, Quattro® 4 color/ flavor, Sortz® assorted, Pink Lemonade, Cotton Candy and Wild Cherry.

Since 1985, Sour Power® has been offering a variety of shapes, packages, and mouth-watering flavor varieties that people can’t seem to get enough of! Look for fun and exciting updates and things to come throughout 2015 as Dorval continues to celebrate this milestone of their Sour Power® brand.

About Dorval Trading Co., Ltd.

Dorval Trading Co., Ltd., is an importer of an extensive range of high-quality confectionery products from major manufacturers around the world. Dorval has grown into a significant presence in the confectionery and specialty distribution arena.  In addition to the Sour Power® 30th brand anniversary, Dorval is preparing for their 50th anniversary in business in 2016.

For more information, contact Dorval Trading Co., Ltd. at (800) 367-8252 or at info@dorvaltrading.com, or visit our website at www.dorvaltrading.com

Posted by jstone in Press Releases